In 1920, Adi Dassler had a dream to make the best sport shoes possible. Driven by his passion for sports and shoemaking, he aimed to produce shoes that will protect athletes from injury and to make it durable. Throughout the years, Adidas the company created by Adi Dassler has continued to produce high quality and revolutionary sports products. For over 80 years the adidas Group has been part of the world of sports on every level, delivering state-of-the-art sports footwear, apparel and accessories. Today, the adidas Group is a global leader in the sporting goods industry and offers a broad portfolio of products. Products from the adidas Group are available in virtually every country of the world. Our strategy is simple: continuously strengthen our brands and products to improve our competitive position and financial performance.

Sporting Goods

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